30 Ideas to Increase Instagram Followers

Every day, Instagram is used by more than 300 million users to post their images, videos, and stories. As Instagram has increased in popularity in recent years, many business owners and advertisers have been left with one very simple and critical question:


What is the best possible way to use Instagram for business?

Today, we'd like to take a deep dive into the subject and share:

  • How to build a standout Instagram profile
  • How to build a straightforward Instagram plan and the value of target setting
  • How to publish high-quality content regularly
  • Tips for increasing your following and keeping them involved.

Continue reading for our best business-related Instagram advice.  Let's get started.


4 Ways to Make Your Instagram Profile Look Better

Following are 4 Ways to Make Your Instagram Profile Look Better

Create a compelling bio.

It only takes two-tenths of a second for someone to shape an online opinion about your products. This suggests that the quality of your Instagram profile and bio is crucial in making a good first impression.

Since your bio is going to be one of the first things people see when they click on your profile, it deserves a lot of attention.

It would also have a significant impact on the acts that someone does after landing on your profile. It can persuade them to follow you, scroll through more of your material, or even return to your website by clicking the link.

An excellent Instagram bio should provide the following information:

  • Tell us a little bit about yourself and your company.
  • Make an effort to connect with the target market.
  • To communicate with your community, use your brand's tone and sound.

Add a hyperlink.

A clickable connection can only be shared. Here are a few examples of successful strategies:

  • This link is commonly used by Instagram accounts to direct traffic back to their homepage.
  • Others use Instagram to link to campaign-specific landing pages or specific pieces of content.
  • Many brands also update their links regularly to drive traffic to their most recent articles.

Set up an Instagram Business account.

Instagram officially unveiled a slew of new business tools to help businesses better understand and grow their followings on the platform.

When you transfer your profile to a Business profile, you'll be able to add more information about your company. You'll be able to include a phone number, and email address, and your company's physical address.

Use a well-known profile photo.

When it comes to selecting a profile picture, visitors to your Instagram profile must recognize it right away. For the most part, this entails selecting one of the following options:

Logotype (the logo, minus any words)

There is no right or wrong answer here, so don't feel obligated to choose one of these options. Instead, consider what will help visitors to your page recognize your brand the quickest.

Your bio is the only spot on Instagram where you can share a clickable connection. This is an extremely valuable property.


7 Instagram Best Practices for Business

Here are 7 Instagram Best Practices for Business.

Make some objectives.

It's critical to have objectives in mind when using any marketing channel. Instagram is no exception. If you're going to put time and money into Instagram for business, start by asking yourself, "What do we want to achieve?"

Here are the most common Instagram goals that brands, teams, and individuals choose:

  • Demonstrate your goods or services.
  • Increase brand awareness by growing your community.
  • Demonstrate your company's values and culture.
  • Promote your business to potential customers.
  • Boost brand loyalty
  • Start sharing company updates and news.

Pay attention to the color scheme you've chosen.

Some of the most popular Instagram accounts use a limited color palette in their photos, which helps them to develop a distinct style.

When it comes to Instagram, think about your brand colors and visual style. How can you make your Instagram content feel like it fits in with your company's overall aesthetic and colors?

Use the same fonts throughout.

Over the last year or so, text overlays on photos and videos have become increasingly popular on Instagram, with many users using text to add subtitles to videos (for viewers with the sound off). If your Instagram content includes a lot of text, think about the font you're utilizing and how it compares to the fonts on your website and other marketing materials.

Use the captions to their full potential.

Captions are a great way to enrich the content, and marketers use them in a variety of ways. Some people use captions as a platform for storytelling and microblogging. Others use them to create a catchy title for a blog post. Others use captions to pose questions and solicit responses. The options are limitless. What matters is that the copy is consistent with your brand.

Instagram captions are reduced to 2,200 characters, and they are truncated by an ellipsis after three lines of text.

Post regularly

Consistency and publication pace can help the audience understand when to expect new material from you and sticking to a regular schedule ensures your interaction is maximized without any lulls or periods of inactivity. To stay on board, any Instagram plan should specifically outline a goal post frequency.

According to a survey by Union Metrics, the majority of brands post to Instagram regularly. In reality, the daily average was 1.5 posts. The study also discovered that there was no connection between increased frequency and lower interaction, implying that brands that posted more than twice a day had no negative consequences.

Examine the most popular blogs.

It's important to keep track of what's working and what's not on Instagram, and one of the easiest ways to do that is to look at Instagram analytics to see what's working and what's not.

  • Which posts are the most popular?
  • What effect does the number of posts you share have on your engagement?

Your most popular content Instagram provides analytics as one of its market software, which can be useful for spotting trends, so if you want to dive a bit further, you may want to look at those Instagram analytics apps.


4 Instagram Growth Experiments in a Hurry

Here are 4 Instagram Growth Experiments in a Hurry.

Share Instagram photos on Facebook

Images posted to Facebook via Instagram receive more engagement than natively published pictures, according to a Buzzsumo analysis of over 1 billion Facebook posts from 3 million company pages:

Make use of hashtags.

For several social media sites, hashtags have become a standard way to categorize the content. Instagram users will use hashtags to find new posts and profiles to track. According to Track Maven's research, articles of more than 11 hashtags get more interaction.

Use people's faces in the posts to increase interest.

Research conducted by Georgia Tech looked at 1.1 million random Instagram photos and uncovered these two fascinating facts. Faces in pictures get:

There are 38% more likes now.

More views (32% more)

Use Instagram Ads as a testbed for new ideas.

Instagram has been partnering with advertisers to refine its advertisement site for the past year or so, and the findings have been promising so far. The ad recall from supported Instagram posts was 2.8x higher than Nielsen's norms for online ads over more than 400 promotions calculated globally by Nielsen Brand Impact.

Instagram may be a perfect way to try out paying advertisements, with a variety of ad forms available, including photo and video ads as well as carousel ads that enable advertisers to share a longer story and provide a link for users to learn more.

Instagram explains on their blog:


Instagram is where people go to pursue their interests, which range from travel and luxury to vehicles and movies. They want to see advertisements that are relevant to their interests. Advertisers now want to tailor their ads more effectively to attract audiences based on the people, locations, and things they care about, not just their age, position, or gender.

Instagram now has strong integration with Facebook, allowing marketers to target users on the platform based on profiles and preferences, as well as knowledge companies already know about their clients.

Instagram Video, Photo, and Story Ideas Share quotations that are relevant to your target audience.

On Instagram, quotes are very common and can generate a lot of interaction. Quotes can also be used to reinforce the brand's mission, beliefs, and principles.


Hold giveaways and tournaments

Contests are a brilliant way to boost interest and evangelism for your Instagram followers. Contests can help brands in a variety of ways when performed correctly and effectively:

  • Enhanced awareness
  • Develop brand evangelists and a stronger culture.
  • Encourage people to watch you or interact with you.

There are three easy Instagram competitions you can run.

When it comes to tournaments, Instagram allows you to be imaginative, and you're just constrained by your creativity. Here are a few examples of brand mechanics:

  1. Photo sharing contest: You invite your fans to post a photo with a certain hashtag in this kind of contest (so you can discover all entries). These competitions usually have a theme. Starbucks, for example, held a competition in which fans were encouraged to post imaginative shots of their "Red Cup Moments" using the hashtag #RedCupContest:
  2. Contents of comments: To join the draw, you invite your supporters to leave a message on your article. You should also invite people to join by tagging a peer in the comments — this can make the post go viral.

Likes contest: This is the simplest contest to set up and anyone who likes your picture automatically enters your contest. The other advantage of this convenience is that there is no entry limit, and it just takes a second for your fans to double tap and like your message.

Material that is current and relevant to the news.

Is there something trending that you'd like to know about? Is it possible that it's a special holiday? Is there a National Pizza Day? To capitalize on the hype, you can join the conversation by making something important to the story and your brand. When it comes to jumping on viral headlines, it's important to consider how the story contributes to your brand and whether participating in the dialogue is a good idea for your approach.

Tell a Instagram Story.

Instagram recently launched Instagram Stories, a tool that allows people to share images and videos that will disappear after 24 hours.

The photographs and videos you post in your Instagram Story are ephemeral, and they can't be seen after 24 hours, much like Snapchat posts. Your profile grid and key Instagram feed will not show content shared with stories.

Instagram Stories gives us advertisers the ability to share better and more in-depth stories about our brands. Unlike your Instagram feed, where you can only upload one or two photos or videos a day, stories allow us to go behind the scenes and share more raw, unpolished footage.

Experiment with user-generated content

As marketers, we should think about how we can generate opportunities for content development and how we can create inspiring moments that inspire our audience to create content for themselves.


Any type of content provided by contributors is referred to as user-generated content (UGC) (who tend to be community members).

UGC can take many types, including photos, videos, and tweets. And it's highly effective: according to research from marketing startup Crowdtap and global research firm Ipsos, Millennials and other generations trust user-generated content (UGC) 50 percent more than other forms of media.

Encourage your community to share unforgettable memories and memories with your company on Instagram wherever possible, and request permission to repost some of the best posts on your platforms. We tried this approach and it helped us expand our Instagram following by more than 60%.

Experiment with brand takeovers on Instagram Stories.

A takeover is when you and another Instagram user or brand take over each other's channel and post content to Stories. Takeovers act in the same way as a guest post on your blog or a cool guest on your podcast does.

This collaboration will be fruitful as both parties provide excellent content and add value to their respective audiences. If you're a home decor manufacturer, for example, you could partner with a real estate firm to chat about how to design the ideal bedroom layout. The real estate firm, on the other hand, may use your Instagram Stories to provide real estate buying and selling advice.

Experiment with zooming in and out.

Instagram users can also pinch images and videos to enlarge them and examine them more closely. When you press to zoom, the picture or video appears in a lightbox and stretches to fill the rest of your view.

Reposting posts from other pages.

Though reposting isn't an official feature of Instagram's applications or website, many brands and consumers have been doing it for quite some time. It can also be a very powerful way to increase your Instagram followers.


GoPro is a brilliant example of reposting in motion. GoPro is a company that thrives off of user-generated content. Their Instagram feed shows content from members of their group regularly, showcasing the incredible photographs that a GoPro camera can catch.

Have a go at Boomerang.

The Boomerang app on Instagram takes a series of images and turns them into a GIF-like graphic. However, there is one minor yet critical distinction between Boomerang and a GIF. A GIF is a video that repeats itself. A Boomerang, on the other hand, runs a video forward, then backward, and then repeats it indefinitely.

Take the audience behind-the-scenes.

Instagram is fantastic for posting behind-the-scenes videos and the human side of your business. This will give your fans a behind-the-scenes look at your business and make them feel like they're a part of it.

Put the goods on display in a unique way.

Instagram is a fantastic forum for creatively showcasing your product or service. Oreo excels at this: almost every photo or video they post on Instagram features one of their brands, but each photo or video does so in a convincing, special way:

When it refers to using Instagram for companies, consider how you can highlight your brand in the content you post. This can be accomplished in a variety of ways, including:

  • Demo videos are a great way to show off your product or service.
  • Demonstrate real-world applications,
  • Customer tales and perspectives should be shared.

4 Instagram Tools for Business 

The Instagram for Business blog

The Instagram for Business blog is a wonderful place to learn about how companies of all sizes are using Instagram and to keep up with the latest Instagram coverage.

Instagram Marketing: A Systematic Approach

This guide covers everything you need to know to create a killer Instagram marketing campaign for your company, from designing a content plan to tracking your success, and everything in between.

Artists and models to watch for inspiration.

From time to time, everybody needs some artistic inspiration. We've put together a collective of 47 super-talented artists who specialize in a variety of fields to support. To keep ahead of the curve and inspired daily, follow these insanely talented artists and designers.

10 Proven Methods for Increasing Followership and Engagement

If you're building your account or working for a business, this post will walk you through the top 10 strategies we discovered (complete with resources and examples) for growing a larger, more relevant Instagram audience.