A short time ago, Instagram changed "Stories" with a new version. It simply helps you to post a collection/slideshow of images or videos that disappears after 24 hours if you wouldn't know how much an Instagram or Snapchat story is.
Instagram posts may be replicated, but companies have been given a forum that serves an immense role in their digital marketing campaign. But, aside from attracting millions of Instagram video views, video advertisers have a rare chance to take full advantage of this new functionality.
Instagram Stories' advantages to products
Six, instead of multiple separate tweets, marketers have the option to share content as a narrative. For their fans, they should do the same thing: share multiple photos and videos, however in a different form. By using text and drawing resources, they can also spice things up their content. This adds an artistic streak to your Instagram stories and the distinct theme and character of your brand, and then their fans have something different and exciting to look forward to.
Users will even like and comment on an Instagram story, however, this takes the focus off advertisers from chasing or making the 'right' Instagram post after likes and comments. Alternatively, video advertisers on Instagram should concentrate exclusively on producing original videos to boost the reputation of their brand in a casual atmosphere. When the people you follow share new things in their Instagram Posts, in the top Story bar, you can see a colored ring around the profile photos of those pages.
The Stories' on Instagram has its vibe. You could see a colored ring around the profile photos of those users in the top Story bar as the users you follow share new items in their posts. You can also open instagram story viewer to view the Instagram stories of the people anonymously.
So, by constantly posting images and videos to a story, brands can have a greater chance of remaining on the pages of followers than others who chose to share only a picture or two a day.
Keyways for brands to start using Instagram Ad Stories
1. Cover and occurrence:
Stories can initially appear insignificant to Instagram. But if anyone is holding a birthday party, you would not want to be overwhelmed with a hundred frames, right? So similarly, if the team of Brand A had attended a major event, and all of its team members would use its Instagram account, the followers of Brand A may get irritated when you overload unnecessary updates with their feeds, and thus, might unfriend you. But it is better if Brand A uses one story for an event and can post it to the participants.
Build stories on Instagram which your fans just cannot afford to miss:
Take full advantage of the latest functionality of Instagram to find out how your brand will share a story that will be enjoyed by your fans and make your Instagram Stories a part of their day that they cannot forget.
2. Increase scope for content:
If your product is already on Snapchat, produce the perfect use of Instagram to improve the visibility of the content. By installing and storing your Snapchat stories on your phone and then posting the same stories to Instagram, you could do this.
But recognize how your customers react to you sharing the same content, as successful social video marketers do. Since most followers adopt a brand from one channel, others can disregard it. They do not mind other people. But if you think that the thought of sharing the same content twice is not felt by your fans, then just chuck this concept, and get your attention back on delivering original content unique to all platforms.
As the result, this latest feature for Instagram stories has provided a great platform for brands and video advertisers to give their videos further exposure. Stories are great to keep your fans updated with images and videos taken at the moment that does not need a lot of makeup before going online.
They also offer marketers a new direction for brands to be innovative and persuasive on a site other than relying only on specific posts of content. But they should start now because followers are waiting on what new brands on Instagram have to deliver.